Our Top Three Event Planning Tips

Ensure your event goes off without a hitch by following our top three event planning tips:

1. Set clear event objectives

An event with clear objectives can be a really effective way of communicating with your stakeholders.  Whether you want to launch a new product, disseminate information or you simply need an opportunity to bring people together, it’s really important to write a comprehensive event brief which clearly states and records what you want to get out of it.  That way you’ll be able to measure the outcomes of your event against your agreed objectives, and ensure you get a good return on what can often be a large investment of time, resources and money.

2. Communicate your objectives

Good communication is key to successful event management. Once you’ve set your event objectives it’s important you share them with all those involved in the event planning process.

Events of any size can involve a really large number of stakeholders.  It’s important everyone involved, from operational staff, administrators and marketers through to suppliers and agencies, understand the event objectives from the outset.  Every element of your event from the meeting space itself right through to the way the registration team greet your delegates can help communicate your key messages, and that’s why everybody involved at every level needs a clear understanding of what you are trying to achieve.

It’s important to hold regular meetings to bring the whole event team together and remind them of the key event objectives.  And remember; if your event objectives get lost in the planning process, you’re unlikely to achieve them and you’ll end up spending a lot of money and investing a lot of time without getting any return on your investment.

3. Get to Know Your Audience

Once you’ve set your event objective(s) you’ll be able to work out who your target audience is.  And once you’ve decided on your audience, you need to get to know them well!

Once you understand your audience and their needs, your event will start to just fall into place.  From venue and menu selections through to decisions about speakers and programme planning, every decision you make from here on in should be based around the needs of your audience.